As the Chief Marketing Strategist for GIANT Marketing Solutions, I lead a team of smart, marketing, creative and technology professionals.<\/p>\n
I am a savvy marketing professional and accomplished entrepreneur. Since 1999, I have been immersed in start-up culture, web development and I have created successful marketing and brand strategies on a regional and national stage.\u00a0 In 2015,\u00a0 I completed my Masters in Marketing at Cornell University<\/strong><\/a>, a certificate program developed by the faculty of Cornell\u2019s S.C. Johnson Graduate School of Management<\/a>.<\/p>\n I believe in using my extensive expertise and proven marketing models and frameworks including: \u201cBusiness Model Canvas\u201d and \u201cThe Lean Startup\u201d for both established and start-up business\u2019s to put strategy into action and deliver results.<\/p>\n The foundation of my success as a marketing professional lies in my ability to understand a business\u2019s “value” in the marketplace and translate that “value” into a clear and focused brand message; creating a message for the right target market using the most profitable marketing channel.<\/p>\n I am extremely passionate about working with business leaders who are committed to growing their business. If this is you, please contact me for an exploratory conversation.<\/p>\n In 2001,<\/strong> I co-founded QuickEnrollment Inc., a leading online registration company for amateur sports in Canada\u00a0that was presented with a Chamber of Commerce Business of the Year Award as Finalist in 2003.\u00a0 Currently, QuickEnrollment <\/a>is a preferred supplier of Hockey Canada and I remain on the Board of Directors.<\/p>\n Following my first tour as an entrepreneur, I leveraged my entrepreneurial talents to explore the corporate-world gaining even more experience<\/a> in various marketing, technology and business development capacities.\u00a0 I created and developed brands by bridging the gap between new and traditional marketing channels.<\/p>\n I returned to my passion\u00a0as an entrepreneur in 2009, and since then, I have been working with businesses to grow and succeed by using proven and sound marketing principles (often forgotten in today’s online world!).\u00a0 I bring to every project my extensive knowledge and insight as an entrepreneur, marketing expertise and Internet savviness.<\/p>\n