Online casino Philippines using gcash {"id":1345,"date":"2013-09-12T16:22:39","date_gmt":"2013-09-12T20:22:39","guid":{"rendered":"http:\/\/www.giantmarketingsolutions.ca\/?p=1345"},"modified":"2014-05-14T22:25:19","modified_gmt":"2014-05-14T22:25:19","slug":"back-to-basics-small-business-marketing-plan","status":"publish","type":"post","link":"http:\/\/www.giantmarketingsolutions.ca\/back-to-basics-small-business-marketing-plan\/","title":{"rendered":"Back to Basics: Small Business Marketing Plan"},"content":{"rendered":"

\"Back-to-School-Small-Business-Marketing-Plan-GIANT-Marketing-Solutions\"<\/a>Here we are in September \u2013 it usually means one thing for a large part of the population \u2013 BACK TO SCHOOL! September always brings back memories of the \u201cfirst day of school\u201d; exciting in some years, dreadful in others!! As an entrepreneur and small business owner, it is now a reminder of a \u201cnew start\u201d, mostly, it motivates me to think: \u201cback to basics\u201d.<\/p>\n

It\u2019s a good time to think about how your small business marketing plan is coming along. What\u2019s working? What isn\u2019t? What needs adjusting?<\/p>\n

A small business marketing plan is more than just a<\/strong> tweet, a<\/strong> Facebook post\u201d, some<\/strong> Instagram images or an<\/strong> email campaign. It\u2019s an integration of many channels focused on delivering a clear message to your target audience. A small business marketing plan has one over-arching goal: get the word out about your product\/service and brand. (you thought it was sales, didn\u2019t you?!). If you get the \u201cword out\u201d effectively, sales will follow.<\/p>\n

In my professional and personal experience, metrics (and analysis of those metrics) are what drives people and motivates change in our everyday life. For example:<\/p>\n

    \n
  1. Exercise<\/strong> – How long does it take you to run 10K? How much faster do you want to run it?<\/li>\n
  2. Lifestyle<\/strong> \u2013 Is that diet you are following working for you? How much weight did you lose?<\/li>\n
  3. Education<\/strong> \u2013 How well do you know algebra? What was your grade on the final exam?<\/li>\n<\/ol>\n

    Successful Small Business Marketing Plans Have One Thing in Common…<\/h2>\n

    Like everyday life, metrics in business allow us to adjust to whatever we might be doing. Although every profitable small business marketing plan is unique, they all have one thing in common \u2013 a metrics mechanism<\/strong><\/em>. A successful marketer creates a small business marketing plan that always has a mechanism in place to measure the success of the plan, whatever the goals of the plan might be; yet this is one of the most common mistakes made by small business owners. Sales are the ultimate measurement, but you won\u2019t know what component of your plan is working best (and leverage more of) and what isn\u2019t, if you don’t have some measurement in place.<\/p>\n

    Remember, marketing is more than just pens and t-shirts! It\u2019s an investment in your business with a goal to get the \u201cword out\u201d and as a result, generate sales. Like every investment you make in your life, there is a measurement of return. You can have the best [fill-in the blank]<\/em> in the world, but if no one knows about it, it won\u2019t mean much. Get back to basics, measure how your marketing plan is doing and make any adjustments.<\/p>\n

    \"Web<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

    Here we are in September \u2013 it usually means one thing for a large part of the population \u2013 BACK TO SCHOOL! September always brings back memories of the \u201cfirst day of school\u201d; exciting in some years, dreadful in others!! As an entrepreneur and small business owner, it is now a reminder of a \u201cnew […]<\/p>\n","protected":false},"author":2,"featured_media":2087,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":""},"categories":[23],"tags":[],"_links":{"self":[{"href":"http:\/\/www.giantmarketingsolutions.ca\/wp-json\/wp\/v2\/posts\/1345"}],"collection":[{"href":"http:\/\/www.giantmarketingsolutions.ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.giantmarketingsolutions.ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.giantmarketingsolutions.ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.giantmarketingsolutions.ca\/wp-json\/wp\/v2\/comments?post=1345"}],"version-history":[{"count":0,"href":"http:\/\/www.giantmarketingsolutions.ca\/wp-json\/wp\/v2\/posts\/1345\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.giantmarketingsolutions.ca\/wp-json\/wp\/v2\/media\/2087"}],"wp:attachment":[{"href":"http:\/\/www.giantmarketingsolutions.ca\/wp-json\/wp\/v2\/media?parent=1345"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.giantmarketingsolutions.ca\/wp-json\/wp\/v2\/categories?post=1345"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.giantmarketingsolutions.ca\/wp-json\/wp\/v2\/tags?post=1345"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}