A website that is designed to display the content and\/or layout of the site automatically, adjusting to the screen size it is presented on (i.e. \u201cresponds\u201d to the device). The mobile device market is ever changing; at this point (debatable), the four typical types of screens that responsive sites adjust to are: desktop, laptop, tablet, and smartphone.<\/p>\n

There will be a growing list of benefits as the technology evolves and usage increases. At this point in time, there are three key benefits of mobile responsive website design that I believe are important to share:<\/p>\n

Easy Management<\/strong>
\nAll you need to do is manage one content management system and all of your changes will be reflected across all the types of screens. This is very efficient for businesses that have limited resources and budget.<\/p>\n

Growth Opportunities<\/strong>
\nTake advantage of consumer behaviour trends. Consumers ARE searching for your service or product (3 billion online searches per day), get found when THEY want to find you.<\/p>\n

User Experience<\/strong>
\nIf you have a mobile device right now, go to www.thebay.com. (At the time of this post), try to navigate on this website and find \u201cmens shoes\u201d. First, how do your eyes feel (from all the squinting)? How difficult is it to find \u201cmens shoes\u201d? The nav menu is unreadable? When you do get to men\u2019s shoes, how long is it taking to load the page? Let\u2019s make this simpler, try and find a location nearest to you? Are you having fun yet? I\u2019d be surprised if you lasted 15 seconds! Bad experience equals NO SALES, period. Give your prospect a pleasant experience on the \u201cfront-line\u201d and you will see results.<\/p>\n