![\"fuzzy](\"http:\/\/www.giantmarketingsolutions.ca\/wp-content\/uploads\/2014\/04\/fuzzy-navel-difference-between-marketing-and-sales-marketing-web-company-toronto.jpg\")
<\/a>IS<\/strong> there a difference between sales and marketing? A question for the ages; just like, \u201cDo Canada Geese really fly south for the winter? Yes. There is a major difference between sales and marketing (and \u201cyes\u201d, Canada Geese DO fly south in the winter!)<\/p>\nThe problem is, this debate is always overshadowed by egos! So, marketing people want to believe THEY are more important and of course, sales people always think they are the most important! :- )<\/p>\n
The truth is if there is ever a need for two disciplines to work together for the sake of the success of a business, it is these two. Marketing and sales strategies DRIVE the business\u2019s growth. They are so intertwined, yet, so different in how they execute and behave. Let me explain\u2026<\/p>\n
I\u2019m an event organizer; I host parties for Gen-Xers! This spring, I am going to host a huge party! I am going to have the best music, the best food, and the best drinks and host it at the best facility. So, I create some flyers describing my party as \u201cthe best party in town\u201d; I post them up in High Schools and Senior\u2019s Homes. And so, the date quickly approaches and there I am, with only a few people in attendance, I\u2019m offering them Zooks Candy, stirring up some Fuzzy Navel\u2019s and dancing to Madonna\u2019s \u201cHoliday\u201d. No one really wants to talk to me as I explain to them the other great \u201cRetro\u201d Party\u2019s I\u2019m planning in the coming months. Not long into this party, [queue the crickets], I\u2019m the only one left.<\/p>\n
What went wrong? I KNOW I have the best music, the best food, and the best drinks and that I hosted the party at the best facility for Gen-Xers. Why didn\u2019t they appreciate it? It\u2019s because High School Students (Gen-Yers) and Seniors (Baby Boomers) don\u2019t appreciate and find value in Zooks, Fuzzy Navel\u2019s and Madonna. So, I attracted the wrong people to this party and as a result, I didn\u2019t even get a chance to tell them about my future parties (sell to them) because they just weren\u2019t interested.<\/p>\n
The Difference Between Marketing and Sales<\/h2>\n
Here is a very clear difference between marketing and sales. The marketing failed and so, as a result, sales failed (i.e even those in attendance didn\u2019t want to hear anything about my upcoming events). How did the marketing fail? Most importantly, the target market \/audience was not clearly and specifically identified (the job of marketing). The message was not focused enough to suggest it was a \u201cRetro Party\u201d and so it didn\u2019t resonate with the intended audience (the job of marketing). The marketing channels (where I distributed my flyers) were not anywhere close to where my target audience is \u201cliving and breathing\u201d (the job of marketing). Whatever time and money I spent on informing people was wasted. Those in attendance that I tried speak to, were not at all interested in what I had to say about my upcoming events (the job of sales) and so, all the features of my party that I thought were great, didn\u2019t make any sense to them. I couldn\u2019t reinforce the message of the \u201cbest party in town\u201d because to them, this party stinks!<\/p>\n
The difference between marketing and sales is that marketing oversees the brand, the message, the creativity everything associated with TELLING people the specific value you can give them; I can throw the \u201cbest party in town\u201d but if people, the right people, don\u2019t know about it, then my party does not have a chance to succeed. Marketing is meant to attract attention.<\/p>\n
Sales ensures that whatever marketing promises, is what is delivered; sales oversees the actual product and reinforces, the \u201cpromise\u201d. Sales is meant to cultivate and educate the prospects (those who were attracted by marketing).<\/p>\n
If marketing brings in the right people, and sales reinforces what marketing promised, then marketing can \u201crecycle\u201d that experience, that delivery of a promise and continue to create another message to start the process all over again.<\/p>\n
The difference between marketing sales is really in their core objective; marketing attracts potential customers and Sales engages them, ultimately, delivering the brand promise.\u00a0 They are complementary and intertwined tasks but each has its techniques and tools to achieve their objectives.<\/p>\n
Keep in mind that successful companies recognized that Sales is NOT independent of marketing. A successful company will often have VP of Marketing who is responsible for Sales as opposed to a VP of Sales and Marketing which creates an unhealthy distinction between sales people and the rest of the team.<\/p>\n
The difference between a Fuzzy Navel and a Cherry Bomb?\u00a0 They are both alcoholic beverages but a Gen-Xer probably won’t know what a Cherry-Bomb is and a Gen-Yer probably won’t know what a Fuzzy Navel is.\u00a0 Identify the target market clearly, cater your message to them; selling becomes easier.<\/p>\n","protected":false},"excerpt":{"rendered":"
IS there a difference between sales and marketing? A question for the ages; just like, \u201cDo Canada Geese really fly south for the winter? Yes. There is a major difference between sales and marketing (and \u201cyes\u201d, Canada Geese DO fly south in the winter!) The problem is, this debate is always overshadowed by egos! So, […]<\/p>\n","protected":false},"author":2,"featured_media":2161,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":""},"categories":[16,23],"tags":[],"_links":{"self":[{"href":"http:\/\/www.giantmarketingsolutions.ca\/wp-json\/wp\/v2\/posts\/1563"}],"collection":[{"href":"http:\/\/www.giantmarketingsolutions.ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.giantmarketingsolutions.ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.giantmarketingsolutions.ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.giantmarketingsolutions.ca\/wp-json\/wp\/v2\/comments?post=1563"}],"version-history":[{"count":0,"href":"http:\/\/www.giantmarketingsolutions.ca\/wp-json\/wp\/v2\/posts\/1563\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.giantmarketingsolutions.ca\/wp-json\/wp\/v2\/media\/2161"}],"wp:attachment":[{"href":"http:\/\/www.giantmarketingsolutions.ca\/wp-json\/wp\/v2\/media?parent=1563"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.giantmarketingsolutions.ca\/wp-json\/wp\/v2\/categories?post=1563"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.giantmarketingsolutions.ca\/wp-json\/wp\/v2\/tags?post=1563"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}