\ufeffPicture this\u2026you\u2019re a small business owner and you\u2019re the only one waiting for an elevator in the lobby of a building, the door opens, you enter the elevator and then\u2026Mr. Rufus shows up! Who\u2019s Mr. Rufus? Well, he represents your biggest potential client. If Mr. Rufus buys what you\u2019re selling, it could take your business to new heights. Mr. Rufus says, \u201cHello Small Business Owner, what do you do?\u201d So\u2026what do you say? What\u2019s you\u2019re \u201celevator pitch\u201d?<\/p>\n

If you\u2019re a start-up or a relatively young company, before you even think about what your elevator pitch is, you better have a strong grasp of:<\/p>\n

1. Your business model (how do you make money?)
\n2. The product or services you offer
\n3. Your competitive advantage \u2013 what makes you different from your competitors?
\n4. Who you are selling to
\n5. The benefit your product gives consumers<\/p>\n

When you have nailed this,\u00a0 consider these 5-fantastic\u00a0tips to a successful elevator pitch.<\/p>\n

1. Keep It Concise<\/h3>\n

This is the most important. Remember you\u2019re on an elevator in a residential building, NOT the elevator in the CN Tower!! If you have to take more than two breaths (including your first), then your pitch is too long! Keep it under 15 seconds, max.<\/p>\n

2. Introduce Yourself and Your Company<\/h3>\n

I\u2019ve encountered this many times when an entrepreneur tells me what they offer, but I have no idea what their name is or their company. It is important to get that out first, \u201cHello, my name is XXX and I own\/founded [company name]\u2026\u201d If you make a good impression, they will remember your name and company and maybe, just maybe, pass it on to someone else.<\/p>\n

3. What and Who<\/h3>\n

You need to mention what you offer and who you offer it to. Otherwise, there is no frame of reference for Mr. Rufus to make a connection of whether or not he needs your product or service.<\/p>\n

4. Benefits<\/h3>\n

Sell the benefits, not service. If Mr. Rufus is going to think about doing business with you, he has to think of how are you going to solve a problem for him or someone he knows.<\/p>\n

5. Call to action<\/h3>\n

Ask for something. Prompt a response from Mr. Rufus, that way you make him think of what you just said. For example, \u201cAre you looking for someone who develops websites or do you know someone who is?\u201d<\/p>\n

Be an entrepreneur. Be real.<\/p>\n

<\/a>Reality Business Consulting (RBC)<\/strong> (www.realityconsulting.ca<\/a>) is a Toronto-based Marketing and Website Design and Development company dedicated to helping small business grow. We do this by providing insightful marketing and sales knowledge, planning, execution and website design and development, on a small business budget. The foundation of our success lies in our strong business acumen and our ability to listen to and understand the needs of our clients, translating their ideas into a concrete plan of action; ultimately, delivering profitable results for them.<\/p>\n

If you are searching for a professional and customer-focused marketing company with extensive work in website design and development located in Toronto, contact us for a “Reality Check; a no-obligation, no-charge consultation of your business.\ufeff<\/p>\n","protected":false},"excerpt":{"rendered":"

\ufeffPicture this\u2026you\u2019re a small business owner and you\u2019re the only one waiting for an elevator in the lobby of a building, the door opens, you enter the elevator and then\u2026Mr. Rufus shows up! Who\u2019s Mr. Rufus? Well, he represents your biggest potential client. If Mr. Rufus buys what you\u2019re selling, it could take your business […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"content-sidebar"},"categories":[16],"tags":[24,25],"_links":{"self":[{"href":"http:\/\/www.giantmarketingsolutions.ca\/wp-json\/wp\/v2\/posts\/191"}],"collection":[{"href":"http:\/\/www.giantmarketingsolutions.ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.giantmarketingsolutions.ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.giantmarketingsolutions.ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.giantmarketingsolutions.ca\/wp-json\/wp\/v2\/comments?post=191"}],"version-history":[{"count":0,"href":"http:\/\/www.giantmarketingsolutions.ca\/wp-json\/wp\/v2\/posts\/191\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.giantmarketingsolutions.ca\/wp-json\/wp\/v2\/media?parent=191"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.giantmarketingsolutions.ca\/wp-json\/wp\/v2\/categories?post=191"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.giantmarketingsolutions.ca\/wp-json\/wp\/v2\/tags?post=191"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}