On-page SEO tactics are the easiest to achieve and, can arguably, have the most impact on your SEO strategy.\u00a0 On-page SEO is about focusing on what you can do ON your website to ensure search engines can find it.<\/p>\n
There is so much discussion about improving your website\u2019s position on SERP (Search Engine Results Page), most of it is related to the social media that surrounds your website; what I call your \u201cweb-presence\u201d vs your \u201cweb-identity\u201d (website).<\/p>\n
A very thorough Report from Raven Tools\u00a0outlines very common mistakes made by businesses as it relates to their website’s on-page SEO.\u00a0 They analyzed over 4 billion on-page SEO issues among 200 million page crawls form February 2013 to June 2015.<\/p>\n
It is amazing that the most common issues of on-page SEO are considered \u201cimages issues\u201d because there is so much emphasis on incorporating imagery into web content but marketers do seem to do it wrong.\u00a0 \u00a0\u00a0Simple mistakes like not incorporating keywords in image \u201ctitle attributes\u201d (Top-5 list below).\u00a0 There are over 1 BILLION page views per day on Google Image Search<\/a>; so, web users are telling everyone how important images are.<\/p>\n 1.\u00a0\u00a0\u00a0\u00a0\u00a0 Images with Missing \u201cTitle Attributes\u201d<\/p>\n 2.\u00a0\u00a0\u00a0\u00a0\u00a0 Images with Missing \u201cAlt Attributes\u201d<\/p>\n 3.\u00a0\u00a0\u00a0\u00a0\u00a0 Links with No Anchor Text<\/p>\n 4.\u00a0\u00a0\u00a0\u00a0\u00a0 Meta Descriptions that are Missing or the Wrong Length<\/p>\n 5.\u00a0\u00a0\u00a0\u00a0\u00a0 Pages with Duplicate Content<\/p>\n It doesn\u2019t take much to correct these most common on-page SEO issues.\u00a0 Review your websites and make any necessary changes.\u00a0 Be sure to measure your web analytics prior to making the changes because you will see an impactful change in web metrics after you make the change.<\/p>\n","protected":false},"excerpt":{"rendered":" On-page SEO tactics are the easiest to achieve and, can arguably, have the most impact on your SEO strategy.\u00a0 On-page SEO is about focusing on what you can do ON your website to ensure search engines can find it. There is so much discussion about improving your website\u2019s position on SERP (Search Engine Results Page), […]<\/p>\n","protected":false},"author":2,"featured_media":2542,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":""},"categories":[15],"tags":[17],"_links":{"self":[{"href":"http:\/\/www.giantmarketingsolutions.ca\/wp-json\/wp\/v2\/posts\/2541"}],"collection":[{"href":"http:\/\/www.giantmarketingsolutions.ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.giantmarketingsolutions.ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.giantmarketingsolutions.ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.giantmarketingsolutions.ca\/wp-json\/wp\/v2\/comments?post=2541"}],"version-history":[{"count":5,"href":"http:\/\/www.giantmarketingsolutions.ca\/wp-json\/wp\/v2\/posts\/2541\/revisions"}],"predecessor-version":[{"id":2547,"href":"http:\/\/www.giantmarketingsolutions.ca\/wp-json\/wp\/v2\/posts\/2541\/revisions\/2547"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.giantmarketingsolutions.ca\/wp-json\/wp\/v2\/media\/2542"}],"wp:attachment":[{"href":"http:\/\/www.giantmarketingsolutions.ca\/wp-json\/wp\/v2\/media?parent=2541"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.giantmarketingsolutions.ca\/wp-json\/wp\/v2\/categories?post=2541"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.giantmarketingsolutions.ca\/wp-json\/wp\/v2\/tags?post=2541"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}The 5 Most Common On-Page SEO Issues<\/h2>\n